One of the weird things about tech people (and business people in general) is their collective fantasies that they a) choose well and b) spend their time efficiently. The first has been steadily debunked, the second is the secret underpinning of a lot of this thinking and needs detonation.

(from tomewing)

If there’s one takeaway from the fallout, commentary, and meta-commentary about Amazon’s five dollar price check campaign, this is it.